Tech company sponsors dance group ahead of their appearance at the 2022 Dance World Cup | Latest press releases | PressGo



Press release

Black Nova, the Wiltshire-based technology company that provides computing and broadband solutions to businesses large and small, is giving back to its community. The team sponsors local dancers to help fund their participation in the 2022 Dance World Cup

The Wiltshire-based Black Nova Tech team have become the main sponsor of Wootton Bassett School of Dance ahead of the students’ appearance at the 2022 Dance World Cup in June.

The sponsorship deal will see the company logo appear on the dance group‘s uniforms and is part of the group’s fundraising efforts to help defray the costs of entering the competition.

Kyle Holmes of Black Nova said: “My daughter-in-law, Zoe, has been going to and attending dance school for years, and the commitment of the teachers is second to none. I couldn’t be prouder of to sponsor such an iconic dance school. Teachers Frank, Vicky and Kate are the hardest working and inspiring women I know, and I couldn’t think of better role models for Zoe.”

The Dance World Cup runs from June 24 to July 2 in San Sebastian, Spain. The event was first held in Germany in 2004. England will be represented by 26 dancers from the Wootton Bassett School of Dance who will compete in the junior and senior sections.

Vicky Lawrence from Wootton Bassett School of Dance said: “We are fundraising towards our aim of covering our registration fee of £3,000 so this sponsorship is very welcome. The high costs mean that we only try to qualify every two years. and with Covid-19 preventing us from traveling in 2020, it’s been four years since we made the final. The girls are all very excited.

Competitors from 62 countries, aged 4 to 25, will compete in several disciplines. Following the same format as the Olympics, the country with the most medals will be crowned world champion. At last year’s event, held in Telford, the English team won the title.

Black Nova’s sponsorship has provided a timely boost to the dance school which will be hosting a series of fundraising events between now and the start of the finals.

Kyle adds: “I really wish all the girls who qualified the best, an incredible experience and success for everyone involved.”

The Wootton Bassett School of Dance has created a fundraising page for anyone wishing to help the group achieve its goal: dwc-2022

* Photo shows of center Kyle Holmes (Black Nova) and dance teachers Frank Pattinson (camera left) and Vicky Lawrence (right).

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Fiona Scott


Fiona Scott Media Consultancy

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